BRECKENRIDGE v. VAIL

10 June 2000


The rivalry between Breckenridge and Vail continues with Breck claiming a second straight year of victory in terms of skier visits.

While Vail remains the largest resort in the States, Breckenridge attracted more skier visits, with less than half the terrain. Vail saw but a 0.3 percent drop in skier visits, while Breckenridge bucked the trend with a 3.7 percent increase.

"I don't think it was a surprise to anyone; I definitely think that snowfall had a role in the numbers being down," said Amy Kemp, communications manager for Keystone. "Any time we decrease, it's concerning to us, but it's definitely something we can make up."

The 1999/2000 season began with record-low November snowfall and weak travel patterns around the millennium holiday. With its higher elevation, powerful snowmaking system and proximity to the Front Range, Breckenridge had a strong early season despite the statewide industry's weather problems.

"We had a very, very slow start to the ski season at Vail, whereas Breckenridge had a very strong start," said Bill Jensen, chief operating officer for Vail Mountain. "I would say the entire difference in our skier visits occurred before Christmas. From then on, things turned dramatically at Vail and we started to improve."

Jenson now feels things are going in the right direction, enigmatically closing with his theory that: "The 1999 season ended with the glass half empty, but the 2000 season ended with the glass half full."