Burton Snowboards and Mountain Dew create sustainable clothing from recycled bottles

22 November 2011 10:49


Burton Snowboards and Mountain Dew create sustainable clothing from recycled bottlesBurton Snowboards and drinks company Mountain Dew have teamed up to focus on creating outerwear and apparel which has focused on improving sustainability.

Eco-friendly clothing
The two giant companies have put their heads together and are starting to change the way outerwear and apparel is made. The team are doing so by creating sustainable fabrics out of recycled plastic bottles and using these materials within key products that Burton produce.

They are firstly releasing a hand-crafted line of t-shirts which are made from 50% recycled plastic bottles and 50% organic cotton.

The joint venture, which is being called Burton’s Green Mountain Project, will create a line of products with an eco-influence to them.

The latest t-shirts come in three styles, 'Apparatus', 'Flake', and 'Chairway to Heaven'. Inspired by a Rube Goldberg drawing, the 'Apparatus' style features a drawing of an imaginary machine that is converting plastic bottles into recycled PET pellets, which are 'snowing' down into the shape of Burton's classic mountain logo.

The ‘Flake’ design, which is my personal favourite, has a nice and bold drawing of a snowflake, with the word Burton written in the centre. Finally, the 'Chairway to Heaven' tee features a drawing of an empty chairlift intended to depict the peace of the mountains and how much snowboarders depend on nature for their sport.

The initial set of t-shirts is just a glimpse of what is to come from this awesome joint venture. They seem to have a larger plan for using recyclable products in their clothing range and I am looking forward to seeing where they are taking it.

Viewed 178 times

You may also be interested in these other General News articles:

Review: Liberty Sequence 2014

The kind folk at Liberty Skis allowed me to demo the 2014 Sequence whilst out in Val Thorens last week. In short, an absolutely fantastic ski. Read on to find out more.

Words by Alex Wall
Read the full article

SNOWDOME est.1994 20th Birthday Bash

Celebrate 20 years of indoor freestyle
Hosted by Tim Warwood & Adam Gendle
Saturday 17 May, 8.30pm until late
Read the full article

Big White - don’t let the Australians have all the fun!

Big White Ski Resort is currently celebrating it’s 50th season and is the 4th largest ski area in Canada. It’s situated just 35 miles from the city of Kelowna in the heart of British Columbia, Canada. It has a consistent supply of dry snow, locally referred to as Okanagan champagne powder, which results in large formations of snow and ice caked onto the trees known as ‘tree ghosts’. The area is one of the best in BC for bad weather due to the high treeline which offers a break from the weather that brings over 300 inches of snow a year; it’s no wonder ‘It’s the snow’ is the resorts’ slogan.
Read the full article