Burton Snowboards and drinks company Mountain Dew have teamed up to focus on creating outerwear and apparel which has focused on improving sustainability.
The two giant companies have put their heads together and are starting to change the way outerwear and apparel is made. The team are doing so by creating sustainable fabrics out of recycled plastic bottles and using these materials within key products that Burton produce.
They are firstly releasing a hand-crafted line of t-shirts which are made from 50% recycled plastic bottles and 50% organic cotton.
The joint venture, which is being called Burton’s Green Mountain Project, will create a line of products with an eco-influence to them.
The latest t-shirts come in three styles, 'Apparatus', 'Flake', and 'Chairway to Heaven'. Inspired by a Rube Goldberg drawing, the 'Apparatus' style features a drawing of an imaginary machine that is converting plastic bottles into recycled PET pellets, which are 'snowing' down into the shape of Burton's classic mountain logo.
The ‘Flake’ design, which is my personal favourite, has a nice and bold drawing of a snowflake, with the word Burton written in the centre. Finally, the 'Chairway to Heaven' tee features a drawing of an empty chairlift intended to depict the peace of the mountains and how much snowboarders depend on nature for their sport.
The initial set of t-shirts is just a glimpse of what is to come from this awesome joint venture. They seem to have a larger plan for using recyclable products in their clothing range and I am looking forward to seeing where they are taking it.