Burton Snowboards and Mountain Dew create sustainable clothing from recycled bottles

22 November 2011 10:49


Burton Snowboards and Mountain Dew create sustainable clothing from recycled bottlesBurton Snowboards and drinks company Mountain Dew have teamed up to focus on creating outerwear and apparel which has focused on improving sustainability.

Eco-friendly clothing
The two giant companies have put their heads together and are starting to change the way outerwear and apparel is made. The team are doing so by creating sustainable fabrics out of recycled plastic bottles and using these materials within key products that Burton produce.

They are firstly releasing a hand-crafted line of t-shirts which are made from 50% recycled plastic bottles and 50% organic cotton.

The joint venture, which is being called Burton’s Green Mountain Project, will create a line of products with an eco-influence to them.

The latest t-shirts come in three styles, 'Apparatus', 'Flake', and 'Chairway to Heaven'. Inspired by a Rube Goldberg drawing, the 'Apparatus' style features a drawing of an imaginary machine that is converting plastic bottles into recycled PET pellets, which are 'snowing' down into the shape of Burton's classic mountain logo.

The ‘Flake’ design, which is my personal favourite, has a nice and bold drawing of a snowflake, with the word Burton written in the centre. Finally, the 'Chairway to Heaven' tee features a drawing of an empty chairlift intended to depict the peace of the mountains and how much snowboarders depend on nature for their sport.

The initial set of t-shirts is just a glimpse of what is to come from this awesome joint venture. They seem to have a larger plan for using recyclable products in their clothing range and I am looking forward to seeing where they are taking it.

Viewed 250 times

You may also be interested in these other General News articles:

NothinButSnow talk instructor courses, Canada, and much more

The guys from NothinButSnow have one of the most envious lifestyles you could imagine – spending half the year running instructor courses in Canada’s champagne powder, and the other half running kite surfing schools in the glorious sunshine.
Read the full article

Crystal continues digital evolution

Crystal Ski Holidays carried out research this spring to ensure we continue to invest in the areas of service that skiers really need and love. One of the positive responses was for the Crystal Ski Explorer app which we launched last winter as a pocket tool to the mountains.
Read the full article

Natives Job Fair Preview | Finches Ski Emporium

We're delighted to announce that Finches will be there at the Novotel this Saturday 20th. Finches have kindly donated all the equipment we will be giving away on the day, and will be on hand, giving advice on ski equipment and their summer deals!
Read the full article