COMPLAINING CLIENTS ARE GOOD FOR YOU

14 April 2000


Spoiled, demanding, complaining Billys are every season worker's worst nightmare, right?

Not according to the newest ideas in the States.  "Your service models are broken," Rick Barrera recently told American companies.  Slightly controversially he added, "Most companies today are not structured to deliver quality service."

Spoiled customers will quickly become repeat and loyal customers, Barrera said. And they'll tell a friend.  
Complaining customers are a great source of feedback.  It seems that highly demanding clients are good for you.  

Other revealing stats were that:

  • 78 percent of current skiers and 86 percent of future skiers polled are influenced by a
    friend or family member when picking their ski vacation
  • 95 percent of all complaining customers will do business with you again if you resolve their problem
    quickly.

Bear that in mind the next time you get some whingers!!!