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Storm Mountain Publishing Company (SMP), parent
of Freeskier Magazine will launch a new ski title exclusively for
the hard-core, teen market, announced by SMP President & CEO Bradford
Fayfield.
Teen market
Fayfield said
the new magazine will speak directly to skiers ages 12-18 and focus
on editorial strictly relevant to the youth market, adding that,
“The magazine’s production will thrive on a raw, edgy look and feel,
breaking traditional publishing standards with each issue.”
The news follows TransWorld Media’s decision last fall to close
down Freeze Magazine. According to a release, Freeskier’s Matt Harvey
will serve as the editor of the new magazine and website. Harvey
is is best known for founding the freeskiing website “Newschoolers.com.”
Raw and uncut
“This magazine is going to be the most raw and uncut editorial ever
produced for the newschool rider,” said Harvey. “Much of the edit
will come directly from pros, amateurs and randoms alike. It will
be unpolished - straight from the underground ski scene and into
the hands of our readers.”
Fayfield said that the new magazine will be a perfect compliment
to Freeskier, which targets skiers ages 18-30 and employs more diverse
editorial. Freeskier’s edit ranges from the terrain park to the
big-mountain scene to the bar.
The new magazine has yet to be named.
[Source: Ski Press World]
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