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A German firm having success with a range of designer sunglasses
for dogs is now hoping to break into the British market. The firm,
Dog Goes, is struggling to keep up with demand since launching the
sunglasses for dogs at the start of the year.
Mountain glare
Company manager Silvia Wilsch Herold said
"We came up with the idea as a way of helping mountain rescue dogs,
that risk going blind from the glare of the sun on the snow when
they are searching to rescue lost skiers or perhaps people caught
in avalanches. They also protect from blizzards."
 
"We hope to break into the British
market soon, one vet there has taken some samples and I think the
British will take to the idea." Prices range between £40 and £60
pounds and the makers guarantee protection from sun, sand and snow.
Fitted individually
They are kept in place with a series of adjustable elastic straps
that mould perfectly to canine heads, and can survive the roughest
playing with other hounds. The shades come in different sizes, with
smaller frames for beagles and spaniels, medium for bassets and
large for labradors, golden retrievers, German shepherds and boxers.
"We found people were prepared to pay a bit more for fashion so
we have mirror shades, and frames come in different colours, with
more varieties for the smaller dogs as their owners are more demanding
about a larger selection. We do a special gold frame for example
just for Yorkshire Terriers."
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