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EuroSite in last operational year
Specialist Holidays Group is to launch a dedicated
French camping programme to exploit the gap left when EuroSites
disappears from the high street next summer. According to Travel
Weekly, at least 25 French camp sites have already been contracted
for the new operation, which it is thought will be run out of existing
offices in Manchester.An SHG spokeswoman refused to give details
about the programme, but admitted contracting was continuing. She
said the new operation would be restricted to France.
Takeovers and expansion
Bosses at SHG, part of TUI Northern Europe, are believed to have
taken the decision to move into camping after rival MyTravel sold
its EuroSites brand in October last year. New owner Holidaybreak
has since decided to ditch the EuroSites brand for 2004 and incorporate
the product into its own brands Keycamp and direct-sell Eurocamp.
More details will apparently be released in the next six to eight
weeks.
It's believed former EuroSites staff are contracting sites on behalf
of SHG and talking to mobile home manufacturers about buying units
for next year. No decision has been taken on which TUI brand will
carry the camping product.
[Source: Travel Weekly]
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