BEER SHORTAGE FEARS

11 August 2003


Feeling hot hot hot?
As we swelter the hot weather is not good news for everyone, as pollution soars and transport grinds to a halt. Doctors also warned people not to go jogging in the fierce sun. 'If you lose only 5 per cent of your total body water, it can lead to nausea and terrible headaches,' said Professor Jim Ryan, an A & E consultant. 'Much more and you run the risk heat stroke, where the body's temperature begins to rise uncontrollably.'

Some people are benefiting from the heatwave however. Alcohol sales are soaring with sales of white whine, cider and lager doubling, while supermarkets are selling out of suncream, bug spray, unbrellas and disposable bbqs. Ice-cream is selling as fast as it can be distributed. The only clothing sales currently on the up are shorts, bikinis and slinky tops, while more and more people are getting tattoos and piercings as they flash the flesh. Ski shops and other winter clothing industries are not faring so well, and spare a thought for anyone who has to wear protective clothing for work such as firefighters - putting on heavy suits in 35C must be unbearable.

Chill out, there's plenty of beer
German brewers are reassuring thirsty consumers there is no imminent danger of beer running out despite rumours that surging demand in the summer heat has exceeded the supply. "Brewers are working around the clock. Overtime is common, people are working weekends, and breweries are on triple shifts," said Erich Deterichs, MD of the German Beer Brewers Association.

d Becks announced delivery delays earlier this week prompting concerns of a drought of the nation's favourite drink. However, Deterichs said Germans should not worry. "Perhaps a person's preferred brand will be sold out, but no one has to fear that beer as a whole will run out in Germany," Deterichs said.

The hot weather has caused demand to skyrocket. Germany is the world's third largest beer producer, the average German consuming over 100 litres annually.

A warm future
The weather has brought mayhem to the nation, with air-conditioning failures closing factories and offices, and transport breaking down under the strain - a prospect likely to worsen as global warming increasingly takes effect. Construction materials will have to be reconsidered to cope with greater environmental extremes throughout the year. Experts consider it likely that temperatures are likely to rise as much as 2 degrees by 2030, causing rising sea levels - we must do all we can to help the environment and not exacerbate the situation, for everyone.

[Sources: Reuters & The Observer]

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