HAAKONSEN SIGNS WITH BURTON AGAIN

10 July 2003


Terje Haakonsen, the most recognized and influential rider in snowboarding, has re-signed with Burton Snowboards. Terje has worked with Burton since he first exploded onto the snowboarding scene in the late eighties, and has remained an integral part of the growth of the company since first signing on in 1989.

The snowboard revolution
Terje's trick innovations and amplitude in the halfpipe revolutionized snowboarding in the early nineties. As more riders got into the contest scene, Terje decided to diversify his snowboarding, adapting his fluid freestyle moves to the backcountry, pushing the sport in new ways. From time to time, he'd venture out of the backcountry and drop in on major contests, winning without having been in a pipe for months.

Terje's mystique grew and so did his desire to keep snowboarding events purely designed for and by the riders themselves. He created the Arctic Challenge, which became one of snowboarding's most venerated contests overnight. Now in its fourth year, the Norway-based Arctic Challenge attracts top riders from around the globe to Terje's home turf. True to its purpose, the event is run by riders, who make all the major event decisions from event formats to competition schedules and times.e.

Groundbreaking work with Burton
Terje works with Burton hardgoods on revolutionary products like the Fish and T6 board series. "Terje has played an integral role in bringing Burton to where the company is today and will continue to help us evolve in the future," says Jake Burton, founder and owner of Burton Snowboards.

Good luck to them both with the ongoing partnership.

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