| BBC GOES EXTREME TO FILL GRANDSTAND |
29 August 2002 |
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X-Games to be featured on prime
time The decision to devote a programme to extreme sports is a departure from Grandstand's usual fare of football, athletics and horse racing. Phil Bernie, the editor of Grandstand, said the idea for the programme resulted from a desire to screen such sports, combined with a lack of mainstream events at the end of August. "Apart from the start of the Premiership, August is fairly bare and there was a shortage of contracted major events," he said. Mr Bernie said that if the one-off special was a success, extreme sports might feature again in the main Saturday edition of Grandstand. Extreme sports gaining wider
audiences "It's a fine line to tread, it's really tough doing these sports on mainstream channels. On the one hand the programme has to have a mass appeal, but you also don't want to alienate the fans and participants. Skateboarding is the toughest one because it's so underground. Usually they only like films that are made by their friends, and that's not really the sort of thing that you can broadcast on a mainstream channel." Expert presenters required
He said that such sports had potential to have crossover appeal: "The imagery is so strong - often they come from great locations - that makes for very good television. Skateboarding has become colossal in the US. We're usually a couple of years behind, but I think there's a generation of people growing up who are into these sports, and who are not well catered for." The BBC hired Marc Churchill, a semi-professional
skateboarder, to conduct interviews with the participants at the
X-Games, but was told he would not be allowed on to the course unless
he competed - he ended up coming a commendable eighth. Mail
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