Natives can exclusively reveal the impending launch of a brand-new snowsport and lifestyle magazine, due to hit the UK market in September.

The new magazine will be called SnowNews and plans to offer a completely new approach to British snow lovers - not least the fact that it will be printed in A3 size and it will be available for free.

'SnowNews' is a joint venture of senior industry specialists, led by Graeme Spratley, whose own experience was gained first as a resort rep, then in tour operating and more recently in ski magazine publishing.

Spratley claims that 'SnowNews' will set a new paradigm for ski magazines: "By our calculations, even the biggest snowsports magazine is seen by less than 7% of the wintersports population. It’s time for a change!

"We are going to put 100,000 copies of every issue of Snownews directly into the hands of British skiers and boarders - for free!" Spratley told Natives. "Spot-hitting editorial, punchy stories and tons of witty observational humour and competitions will make a refreshing change from the lengthy, technical jargon you usually come across. This magazine will have fresh editorial, a fresh look and a fresh approach."

We look forward to checking it out. In the meantime, watch out for details coming to Natives soon about how to get hold of your copy .

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